Strength and Vigour was set-up to provide advice for individuals aged 30 and over who want to manage their weight and/or improve their exercise performance through nutritional means. Using innovative functional muscle training techniques (‘Functional Muscle’ is a new training programme designed to maximise muscular growth in individuals over 30) and forward thinking nutritional approaches, age is no longer a barrier for achieving a healthy body weight, reaching sporting excellence or enjoying new sporting pursuits. Strength & Vigour provide support with the extra consideration and planning required to maintain a balanced healthy diet whilst you are placing the body under more pressure from improved sporting performance.
We are advocates of the plant based diet approach (but do not preclude other ideas) and can attest to its effectiveness both from an health perspective and performance perspective through working with clients for over 20 years. At Strength and Vigour we strongly believe that you should practice what you preach, as an example our lead nutritionist is over 40-years of age and has been a vegan for over 20 years. Whilst practising a plant based diet he achieved professional status as a sportsman (before a serious injury curtailed his career). Post injury he concentrated his efforts in helping other sportsmen with their nutrition whilst working 12-hours a day in the city ( albeit with a degree in Biomedical science!. Therefore, we understand the constraints of the ‘normal’ working day and fully believe that nutrition can play a role in improving both mental and physical health even with a hectic scheduled.
The good news is that past 10-years has seen a transformation in the understanding of nutritional health and this has given rise to an extensive health food industry. This is fantastic progress from the days of having to eat raw eggs and tinned tuna, or for vegans lorry loads of nuts and soy, to having a plethora of health foods and numerous supplements available to choose from. The propagation of research surrounding exercise physiology and exercise nutrition has lead to many new theories and the creation new training strategies and supplements to support the extra workload required for new exercise regimes.
The days of having to ingest animal products to ensure protein consumption are gone! Current research into Muscle Protein Synthesis (MPS) has indicated that the Amino Acid (AA) Leucine is the key to MPS and that there is a finite amount required to promote optimum MPS. Thus, the correct amount of protein can be consumed with complementary proteins (adding different plant proteins together to form a full protein complement matching animal based protein). Our lead consultant who has a Masters in Sports and Exercise Nutrition sifts through all new research to make people aware in simple terms, the findings of new research and shares how this may be useful. Each article written or published will have the appropriate references for further reading.