About Us

Strength and Vigour was set-up to provide advice for individuals aged 30 and over wanting manage their weight and  improve their exercise performance through nutritional means.  Using innovative functional muscle training techniques (‘Functional Muscle’ is a new training programme designed to maximise muscular growth in individuals over 30) and forward thinking nutritional approaches. Age is no longer a barrier for achieving a healthy body weight, reaching sporting excellence or enjoying new sporting pursuits. notwithstanding the extra consideration and planning required to maintain a balanced healthy plant based diet whilst placing the body under more pressure from improved sporting performance. 

We are advocates of the plant based die approach (but don not preclude other ideas) and can attest to its effectiveness both from an health perspective and performance perspective through working with clients for over 20 years. At Strength and Vigour we strongly believe that you should practice what you preach, as an example our lead nutritionist is over 40-years of age and has been a vegan for over 20 years. Whilst practising a plant based diet he achieved professional status as a sportsman (before a serious injury curtailed his career).  Post injury he concentrated his efforts in helping other sportsmen with their nutrition whilst working 12-hours a day in the city ( albeit with a degree in Biomedical science!. Therefore, we understand the constraints of the ‘normal’ working day and fully believe that nutrition can play a role in improving both mental and physical health even with a hectic scheduled.

The good news is that past 10-years has seen a transformation in the understanding of the nutritional health and this has produced an extensive health food industry. This is fantastic progress from the days of having to eat raw eggs and tinned tuna, or for vegans lorry loads of nuts and soy to having a plethora of health foods to choose from and numerous supplements available.  The propagation of research surrounding exercise physiology and exercise nutrition has lead to many new theories the creation new training strategies and supplements to support the extra workload required for new exercise regimes.

The days of having to ingest animal products to ensure protein consumption is gone! Current research into Muscle Protein Synthesis (MPS) has indicated that the Amino Acid (AA) Leucine is the key to MPS and that there is a finite amount required to promote optimum MPS.  Thus, the correct amount of protein can be consumed with complementary proteins (adding different plant proteins together to form a full protein complement matching animal based protein). Our lead consultant who has a Masters in Sports and Exercise Nutrition will sift through all new papers and research to make people aware in lay terms of the new research developed and indicate how this may be useful. Each article written or published will have the appropriate references for further reading.